My focus and achievements have been based on several things, namely:

#1. Outcome Focused:

I set up both strategy and execution, rolling up my sleeves to make things happen. With unconventional and creative strategies, I was able to build activities that drove results and achieve desirable outcomes.

#2. Full-Stack:

I lean towards being 'full-stack' rather than a specialist. This has led to me producing better outputs by being good at a broad range of skills.

I'm always curious, trying to understand everything, which has helped build a unique, complementary and valuable skill stack.

#3. Theory Then Action:

Doing > Talking. The best way I learn is by actually doing. Experimentation, iteration, improvement, trial and error. I try to spend most of my time observing and then doing things that have a real measurable effect.

Before the action, I like to define the end goal, break it down into the actions I need to achieve it, and then the knowledge I need to have to take that action.

#4. Standing out

For a marketer, there is nothing worse than indifference. Escape making marketing 100x harder than it should be by NOT being the same as everyone else.

The goal is to cut through the noise and attract potential customers. I try not to rely on the tactics that thousands are already employing. Instead approach the market with a fresh perspective and identify what unique value I can bring to the table.