My thoughts on how to actually stand out with Marketing

The thing is… You don't differentiate with marketing. You differentiate by providing the best product or service possible to your customers.

Might be common sense, but common sense is not common practice as they say.

The problem is there have been some major shifts in the market. What's happened is there have been some changes in the rules of the game. Buyers have evolved. As well as a lot of new technologies and competition.

When there's a lot of competition you need a lot of differentiation. You need to be able to separate yourself from the crowd. If there's a red sea of sharks, you need to make sure that you are existing in a blue ocean.

If you can run slightly different marketing, so what?

It's the businesses that have great products/services that add real tangible value to their customers that win. 

It's all about the product and you know what? It's always been about the product.

What's happening now is the market has become more aware and so they don't just look at how slick your marketing is and then make a decision. Instead, they look at the product. Try it out, check out the proof, reviews, testimonials etc.

If it isn't great, then people aren't going to listen to you and ignore your marketing.

So, it's all about the product. Then it's good marketing.

You can have the best product since slice bread but without good marketing, your business won't grow. Once you focus on the product as the key differentiator, just imagine how powerful your marketing will be?